Consumer Persona

  • Objective : Unlock the consumer common interest, brands, lifstyle, KOL based on a specific content of your social media post in order to recommend the new marketing opportunity and customer journey. K11 IG Post is used as an example.
  • Methodology
  • Step 1 :  Collect the followers on specific social media post such as brand, product, food, art, music..etc
  • Step 2 : Extract the total followers and its following who like and comments on specific content
  • Step 3 : Cluster the common background and interest and reveal the persona and brand recommendation